About Us

IDUN was founded in 2016 with the purpose of offering not just jewellery, but experiences that celebrate life’s most special moments.

Jewellery is deeply connected to unique occasions, memories, and important dates. More than just accessories, they carry an incomparable sentimental value when worn. This belief led to the creation of IDUN—a jewellery brand focused on timeless materials: 18K gold jewellery, diamonds, precious and semi-precious stones.

We believe that every detail, every stone, and every design we create reflects a part of who we are. That’s why we are committed to the highest quality in each of our pieces.

Today, IDUN continues to grow. In 2025, we expanded our operations to Australia, bringing our craftsmanship to more customers worldwide. Our team is growing, and our passion for creating meaningful jewellery remains stronger than ever.

IDUN is versatile and timeless. It is about dreaming of something truly ours and making it a reality. "It is the luxury of dreaming…"